Analysis of LED lighting requirements and design points in different areas of shopping malls

Shopping mall lighting is considered one of the most mature and rapid areas of LED applications. The shopping mall is not only a place to buy goods, but also to create an environment suitable for leisure. The lighting effect is indeed indispensable, and the LED lighting has a strong advantage in expressiveness. However, LED can be more important in the lighting market of the market. It needs to be based on the specific lighting environment and the humanized needs of consumers, and refine the various performance parameters and lighting effects of each product.

Shopping mall lighting design is the behavior of customers to purchase goods, in the process of browsing and selection, according to the customer's visual requirements and the characteristics of various products, the space in which each product is located, scientific design, in order to make customers feel comfortable Visual effects.

At the same time, reasonable illumination (commonly known as brightness), good color reproduction, suitable brightness distribution, and comfortable visual environment; through reasonable lighting design, customers' attention can be attracted to the goods, creating a comfortable shopping environment. In, stimulate customers' desire to buy. This article will focus on the lighting needs and design points in different areas of the mall.

First, illuminance, color temperature affect people's psychological feelings

Lighting not only has the function of illuminating, but also affects people's psychology: the higher the color temperature, the more refreshing the feeling will be, and the lower the temperature, the warmer. Psychologists have found that in the red environment, people's pulse will speed up, their blood pressure will rise, and their emotions will be excited and excited. In the blue environment, the pulse will slow down and the mood will be quieter. Different colors reflect different tastes, which is also related to the instinctive reaction of people seeing items. For example, when you see red or yellow, you will think of apples and oranges. Red, yellow, sweet, sour and sweet, can stimulate appetite to enhance appetite; and black green, blue-green feeling bitter, will affect appetite.

The effects of different illumination and color temperature on people's psychological reactions are very different. The spatial impression is determined by the environmental impression of color temperature and illumination. Japanese research and human psychological experience have done a lot of research work, high color temperature requires high chroma, low color temperature requires low illumination.

The purpose of store lighting is to attract consumers' interest through “commodity visualization” by providing appropriate lighting and illumination, color temperature, color rendering and brightness changes for different goods and regions, and to communicate with customers through silent language. To convey product information, service concept and brand culture to customers, in order to promote the sales of goods, reduce inventory, and establish a brand image.

In order to properly display the merchandise in front of the customer, it is very important to properly use the corresponding light to attract the customer's attention and trigger the customer's desire to purchase. The light in the store space can be considered from the two directions of "space light" which is an overall impression of the space and "light of goods" which effectively display the effect of the product. In the store lighting, the three lighting elements of ambient lighting, accent lighting and decorative lighting are matched with each other, and corresponding lighting plans conforming to the concept of the store are adopted.

Second, the lighting of different areas of the mall

Different types of shopping malls and shopping malls have different subdivisions, and the specific requirements for lighting effects are different, so the focus of their lighting design is also different.

At present, the main lamps and light sources used in the environment lighting of shopping malls include downlights for compact energy-saving lamps and fluorescent lamp brackets, grille lamps and metal halide lamps for T5/T8. Is the right opportunity for LEDs to enter the base lighting of shopping malls as a new generation of light sources? Experts generally believe that commercial lighting is the first universal lighting application area for LEDs. Improving luminous flux, reliability and cost performance is the key to its rapid intervention. The lighting of the mall can be further refined according to different occasions, and the requirements for lighting of different commodities are also different.

(1) Fruits, unfamiliar and flowers

Fresh produce and flowers have the brightest colors, and pure white lighting can most directly reflect the verdant green and fragrant sweet red. Dark yellow and other dark fruits and vegetables use about 3300K warm light, green and other light-colored vegetables generally use 4500K-5500K cold white light, color rendering should be above 80. LEDs have a wide range of color temperatures, which can restore the most vivid colors of the items, increase the desire of customers to purchase, and enhance the circulation and preservation of goods.

(2) Meat and poultry

Fresh, high-quality meat and poultry products must look clean and faint pink to make the beef and mutton look fresher. Balanced lighting with warmer tones can make meat and poultry look fresher and more attractive. Using LED light sources with low color temperature and red spectral composition can not only increase the color development of meat, but also reduce the infrared heat radiation, which is beneficial for longer storage and anti-corrosion.

(3) Marine food

Fresh, high-quality fish and marine areas should be treated with cool lighting that is different from other commodity areas. The cool white lighting effect makes consumers think of the clear waters and makes the seafood look fresh from the sea. Using a high-color temperature and blue spectrum component with more LED light source can not only increase the color rendering effect, but also reduce the infrared heat radiation, which is beneficial for longer storage and anti-corrosion.

(4) Bake fried foods

The warm shades make the yellow baked goods look more delicious and tempting, giving a freshly baked feel. Walking into the baked goods area, consumers will find the light here turned into a pale yellow amber. The soft, yellowish lighting gives the impression of the warmth and enticing aroma of the pastry. The use of the same soft, warm lighting on the shelves further enhances the overall visual effect.

(5) Jewelry

Jewelry is a luxury item, and the price is generally expensive. Therefore, the counter is bright and eye-catching, and the harmonious indoor light clearly shows the correct color of the jewelry, showing the delicate craftsmanship and true color of the jewelry, attracting the customer's attention and making the most lure. The light of people attracts customers to buy.

When choosing lighting for a jewelry store, the key factors to consider are color temperature, lighting level, flicker, infrared light, and so on. According to relevant data, jewelry can show the best appearance under the illumination of 3300K-7000K color temperature. Different jewellery requirements are different, such as gold jewelry, jade and diamond lighting requirements are very different. At present, LEDs are the new darling of jewelry lighting because of their wide color temperature range, low heat generation, and almost no UV or infrared rays.

(6) Clothing products

There are many varieties of clothing, and there are many ways to display them. The natural and warm colors have the best light effects. Generally, downlights and various adjustable angle spotlights are used for key lighting. The light source is mostly a tungsten halogen lamp and a metal halide lamp, and the color rendering property is high. However, both the tungsten halogen lamp and the metal halide lamp have the characteristics of large heat generation, and the high color rendering LED spotlight and the LED downlight can effectively solve these problems.

If the color temperature adjustment technology is applied to the clothing display lighting, it can create a cool summer and warm winter shopping atmosphere, which is of great help to the apparel promotion. Compared with tungsten halogen lamps, metal halide lamps and fluorescent tubes, LED light sources have some outstanding advantages, such as high luminous efficiency and energy saving; long life and small maintenance; wide color temperature range, simple and flexible control, dimmable color adjustment; LED does not contain mercury , almost no infrared ultraviolet rays, green and environmental protection.

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Guangzhou Ehang Electronic Co., Ltd. ,