European debt "butterfly effect": the "life and death war" of LED packaging companies

[Text / "High-tech LED - Research and Review" August issue]

In the first half of this year, the "butterfly effect" of a series of global economic weaknesses such as the European debt crisis has pushed the already dangerous LED industry to the forefront. The packaging industry in the middle of the industrial chain is also difficult to escape.

Since the beginning of August, LED listed companies have released their first-half financial results for 2012. The growth rate of revenue and gross margin performance are not optimistic. For many domestic small and medium-sized LED packaging companies, they are also caught in tight orders and negative growth in profits.

At the same time, according to the report of the High-tech LED Industry Research Institute (GLII), the price of domestic white LED lamp beads has dropped by 20% in the first half of this year. The rapid decline in the price of packaged devices means re-integration and cost reduction for medium and large package companies; for small businesses, it means meager profit and life.

“Since last year, the profit of packaging devices for display screens has fallen to the bottom.” Xiao Wenyu, general manager of Amp Optoelectronics, has deep feelings about the current state of the industry chain. Display companies cannot reduce costs from packaging, and packaging companies cannot Cost savings in common raw materials, processes, and management.

In such an industry filled with the taste of life and death, how to quickly get rid of the predicament, survive this period and survive, become the biggest trouble for the current packaging companies. On August 17, at the 9th Industrial Theme Summit held by Gaogong LED, Wang Peng, the sales director of Baishi Optoelectronics, said frankly: "Whoever has deep pockets and strong financial strength, whoever can safely pass the reshuffle period. ”

In fact, for a long time to come, it is not only funds that determine the “life and death” of LED packaging companies, but also factors such as cost control and industrial chain integration efficiency.

Increment does not increase profits
As of press time, the LED packaging listed company has announced the financial report for the first half of 2012. The financial report shows that these companies have experienced different levels of performance decline.

Among them, Hongli Optoelectronics (300219) realized operating income of 257 million yuan, down 5.69% over the same period of last year; net profit was 33.22 million yuan, down 11.65% over the same period of the previous year; Guoxing Optoelectronics (002449) realized operating income of 446 million yuan Compared with the same period of the previous year, the net profit was 18.25%, and the net profit was 42.09 million, which was 27.52% lower than the same period of the previous year. While Ruifeng Optoelectronics (300241) achieved 21.97% growth in revenue, the net profit still dropped by 3.02%.

The sharp decline in the price of LED packaging is the main reason for the loss of many packaging companies.

According to the GLII report, in the first half of this year, the price of display devices has fallen to a low level in the three major packaging markets. The products have no profit at all; the price of backlight devices has dropped by 15%, but the market has entered the supply chain due to the relatively closed market. The packaging companies can still guarantee a certain level of profitability; while the price of lighting devices has dropped by 10%-20%.

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