Research says that the domestic LED outdoor advertising market will reach 1.55 billion yuan this year.

A few days ago, an advertising market research institute revealed that by 2015, China's outdoor LED display screen advertising market will exceed 2.7 billion yuan. The rapid expansion of LED outdoor advertising will further squeeze the living space of flat outdoor advertising.

LED outdoor advertising has a double-digit growth in outdoor advertising market in recent years due to its strong impact and interactivity. In 2011, China's LED outdoor electronic display screen advertising market reached 1.215 billion yuan, an increase of 35.5% over the previous year. In 2011, the total amount of outdoor advertising in China reached 51.5 billion yuan, a year-on-year increase of 14%, far lower than the growth of LED outdoor advertising. Industry insiders predict that the scale of LED outdoor advertising market is expected to reach 1.55 billion yuan this year, an increase of 27.6%.

LED outdoor display advertising market is mainly divided by Phoenix City, Tulip, and Champs-Elysees. These three companies account for more than 70% of the market share of the whole continent, leaving only 26.9% for other small and medium-sized counterparts, and the competition is fierce. Future competition will focus on how to achieve interactive and integrated audience and media through the use of high technology.

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