Sui Jing Optoelectronics: Order volume growth in the first quarter performance exceeded expectations

The third quarter 2016 financial report released by Sui Jing Optoelectronics Co., Ltd. on April 29 showed that the company realized operating income of 475.985 million yuan in the first three months of this year, an increase of 53.33% over the same period of last year; realized operating profit and net profit attributable to shareholders of the parent company. They were 8.84 million yuan and 7.5 million yuan respectively, an increase of 222% and 236.21% over the same period of last year.

According to the financial data of the past years, Suijing Optoelectronics' business performance has ushered in high-speed growth since 2015. In 2015, its operating income and net profit increased by 44.26% and 56.02% respectively compared with 2014. In 2016, the company's performance growth began to accelerate, and the first quarter's net profit achieved an accelerated growth of more than 230%, exceeding all previous market expectations.

Sui Jing Optoelectronics Co., Ltd. is a high-tech enterprise specializing in the R&D, production and sales of SMD LED products. The current core products include backlight LED devices and backlight strip modules. The products can be widely used in mobile phones, digital cameras and notebook computers. , terminal nets such as netbooks, LCD monitors and LCD TVs. At present, the company's backlight products are mainly used in the field of mobile terminals and televisions. Among them, mobile terminal backlight products account for more than 90% of total sales, which is the most important application market for the company's products.

In terms of industry, according to the latest data released by IDC, total global smartphone shipments in the first quarter of 2016 were 334.9 million units, an increase of only 0.2% compared with 334.3 million units in the same period last year, the smallest recorded record year-on-year. Increase. Affected by the slowdown in the growth of the downstream mobile phone industry, the related backlight LED device manufacturers are not good. The operating profit of the first-quarter 2016 company, which is also the main business of backlight LED devices, fell by 34.86%.

However, in the case of the overall growth of the industry is not ideal, the rapid growth of Sui Jing Optoelectronics has undoubtedly brought a surprise to the capital market. According to the contents disclosed by Sui Jing Optoelectronics, the main reason for the rapid growth of the company in the first quarter was that it increased the development of old customers, which made the orders of old customers significantly improved, and also increased the development of new customers. A number of new customers, in addition, the significant increase in orders for new product line backlight strip modules is also an important factor driving the company's rapid growth in the reporting period.

According to the analysis, the reason why Sui Jing Optoelectronics can complete the "reverse attack" is inseparable from the core competitiveness gradually formed in recent years. On the one hand, the company's product positioning is high-end, and it is at the forefront of the industry in terms of product quality, production efficiency and refined management. On the other hand, the company has always regarded innovation as the source of survival and development of the company, and successfully developed a variable Key technologies such as gamut adjustment technology and ultra-thin high-brightness LED implementation technology enable the company to continuously surpass competitors in technology and maintain rapid development. In addition, Sui Jing Optoelectronics has great advantages in customer service, and the company has established The fast response service mode, the delivery cycle is much faster than the competitors in the same industry, and in the handling of customer service customer service, it also established a rapid response mechanism, which has reached the customer site within 4 hours in Shenzhen, 8 hours in Guangdong Province. Arrived at the customer's site, the provincial external situation arrives at the customer's site within 24 hours, and the problem is quickly handled.

Under the background of the overall pressure of the LED industry, the performance of Sui Jing Optoelectronics has greatly increased in relation to the accurate market grasp and far-reaching strategic layout of the company's decision-making layer. Specifically embodied in the following aspects:

On the one hand, while the mobile terminal backlight products are developing at a high speed, Sui Jing Optoelectronics has newly planned a production line for TV backlight strip modules in 2014. It has begun to take shape and has begun to contribute profits; on the other hand, the company It is also actively involved in the deployment of patents with global packaging giants. It has officially signed a patent license for white LEDs with Toyota Synthetic Co., Ltd., and has become one of the few companies in the country with this patent. In the context of increasing attention to intellectual property rights. Sui Jing Optoelectronics obtained the patent license of the global packaging giants means that the company will have more opportunities to obtain high-end customers and large customers; in addition, from other media interviews with Sui Jing Optoelectronics high-level reports, the company will continue to promote high-end in 2016. Customer strategy, constantly moving its products towards high-end.

With a full range of competitive advantages, the company has entered the list of qualified suppliers of Huawei, OPPO, VIVO, Xiaomi and many other downstream manufacturers. The development of high-end customers and large customers has enabled the market share of Sui Jing Optoelectronics to increase rapidly.

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