The strategic layout of the home-based home appliance intelligentization

Television has always played an important role in family life. It has become the core endpoint of home media entertainment services for a long time, and has become the background and source of communication for family members. The hidden sense of ritual still exists today. This determines the specific position of TV terminals in the family intelligence in the next few decades.

In the context of broadband, the emergence and popularization of PCs, especially the rapid rise of Internet video sites, began to shift and assume part of the home entertainment function. But very quickly, the intelligent and large-screen development of mobile terminals has made the personal entertainment component extremely enlarged in the family background—especially greatly diverting the entertainment and media service functions of the PC, becoming an important endpoint for home media entertainment. .

At the same time, efforts to connect the Internet to the Internet to expand the scope and influence of entertainment services have always existed. The "Venus Plan" at the beginning of this century and the "Grand Box" around 2005 played the role of cannon fodder.

Intelligent routing into strategic products

In recent years, the focus of family intelligence has also included both routers and game consoles. The sudden outbreak of the game console is more due to the loosening of the policy after years of blockade. After all, through the development of the Internet and the mobile Internet, the game has been identified as an application field with a real money business model. The so-called intelligent router, in terms of product features, the "micro-innovation" function of video download acceleration engine and content storage advocated by some players is actually a CDN node service for home users; that is, intelligent router On the product is a device that is “circle users” in the nearest place to the user; and its further application aggregation and smart home platform vision is its platform business goal. Smart routers are a point of interest for emerging players in the process of seeking new portals under the pressure of the BAT Big Three.

PC, mobile intelligent terminal, smart TV integrated machine, various TV boxes, intelligent routers, game consoles; these terminals constitute the main intelligent terminal of the family.

From the perspective of the home network service function and the rich media service function emphasized by the smart router, the smart router is likely to be only an intermediate form, but the big players such as the network owner, the media controller (and the consumer) have not yet awakened or really exerted force. Intermediate product at the time. When the so-called triple play is further promoted, when the relevant giants are the real operators and further deploy and close the battle, whether it is a telecom operator, a cable network operator or an OTT big player, they will strengthen their own terminal products. The rich media function extends the routing function and the home terminal interconnection function. From the recent development trend, the Media Gateway is probably such a strategic product.

Future competition in the home gateway

The home gateway acts as a transition between the "cloud" service platform of the service provider and multiple intelligent terminals of the home user, or a family "private cloud." On the one hand, the home gateway serves as an operational service provider's service deployment endpoint in the home environment, and can provide flexible rich media service output. On the other hand, the home gateway is capable of distributing services to a variety of smart terminals of the home.

Traditional smart devices such as set-top boxes, smart TVs, and even smart routers are more likely to seek substitution on the basis of software and hardware integration when competing for home entrances; while home gateways are based on strengthening their software operation services. Utilize or integrate the hardware capabilities of other smart terminals. This convergence, rather than the integration of alternative thinking, is the core competency of home gateway products.

With the support of 3C convergence and SOC, smart consumer electronics products have emerged rapidly and become new information portals. At the same time, they have also led to competition for control of users between smart devices. In the home sector, smart terminals, including smart TVs, OTT boxes and smart mobile terminals, are seeking to be at the heart of the home information portal. In particular, Internet companies represented by Xiaomi, LeTV and Alibaba have been involved in intelligent terminal services in order to compete for information portals, providing products with high matching prices.

However, under the "post-Moore's Law", due to the relative excess of hardware manufacturing capabilities, the hardware upgrade rhythm is actually accelerated. In this case, attempts to attract users through the transition of high-level hardware capabilities are actually difficult to maintain in the long run. On the other hand, the rise of a variety of smart terminals actually means a “decentralized” pattern, and any attempt to control users and become the core information portal of the family will ultimately not be established.

On the contrary, more and more facts show that software performance is more important than hardware capabilities. In December 2010, a report published by an independent team of US White House science and technology consultants cited the conclusions of a study. The conclusions show that the continuous improvement from software algorithms often far exceeds the performance gains from faster processors. The report shows that in these 15 years, the completion speed of the operation has increased by 43 million times, of which 1000 times is due to the increase in processor speed, and 43,000 times is the improvement from the efficiency of software algorithms. In this case, for the service provider, software-based capabilities to improve operational efficiency and enhance user stickiness will be more important than hardware bundling.

The above-mentioned home gateway product concept of the cable network operator is to abandon the hardware capability package and make full use of the user itself on the basis of improving service flexibility (mainly reflected in IP transcoding) and extending service scope (covering multiple terminals). The hardware capabilities of intelligent terminals. In other words, the home gateway product returns the ownership and control of the intelligent terminal hardware to the user, allowing the user to select the access terminal autonomously.

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